As we celebrate the one-year anniversary of our company's transformation from Amaranthine Blooms to The Faux Flower Company, we wanted to reflect on our journey from the seed of inspiration to where we are today.
Join us as we delve into the history of our company, exploring its evolution and the reasons behind our rebranding decision.
Amaranthine Blooms: Where it all Began
To truly understand the journey of The Faux Flower Company, we must start from the very beginning. Our story begins with Amaranthine Blooms, the foundation upon which The Faux Flower Company was built.
Founded in 2013 by Janey Dillon, it all began with a simple idea - to bring the beauty of nature indoors with stunning faux florals that would stand the test of time. Janey chose “Amaranthine”, (the old English word for 'eternally beautiful') to reflect the longevity of faux flowers that makes the company unique.
“Amaranthine Blooms was founded on the strong belief that by creating high-quality and realistic blooms, artificial flowers can be just as beautiful as fresh, but with the added advantage that they last much longer and require little maintenance.” - Janey Dillon
Amaranthine Blooms quickly gained recognition for its lifelike realism and unparalleled craftsmanship. With dedication and passion, we cultivated a brand beloved by floral enthusiasts worldwide. With each passing year, Amaranthine Blooms expanded its product offerings, introducing new collections and designs. From Classic Artificial Flower Bouquets to Contemporary Faux Arrangements, each creation reflected our commitment to quality and beauty.
Becoming The Faux Flower Company: The Re-Brand
As Amaranthine Blooms continued to flourish, we realised that our brand had evolved beyond the confines of 'blooms' to encompass a broader vision.
In her own words, Janey Dillon, CEO and Founder of The Faux Flower Company, expressed the driving force behind the rebrand:
And so, marking Amaranthine Bloom's 10-year anniversary, The Faux Flower Company was born - a name that perfectly reflects our mission, our values, and our vision for the future.
We embarked on a new chapter, taking this opportunity to reaffirm our core values of quality, expertise, customer promise, as well as our commitment to sustainability.
In addition to the reusable aspect of our products, we took significant steps to ensure that we were providing a sustainable solution to fresh flowers and reducing waste and minimising emissions wherever possible.
We made changes to ensure all our packaging is plastic-free and all cardboard entering our warehouse is re-used within the packing process, making this a completely plastic and waste free process, even the tape we use is made from recycled materials!
One Year On
One year has passed since the transformative decision to rebrand as The Faux Flower Company, and the impact of this decision is seen in every aspect of our company.
Our commitment to sustainability has only grown stronger, with ongoing efforts to reduce our environmental footprint and promote eco-friendly practices.
Additionally we are thrilled with the growth that we have experienced over the last year.
Notably, our product range has expanded, with the introduction of new Faux Flower Stems, Artificial Flower Bouquets and Artificial Flower Collections. Furthermore, our Social Media presence has flourished and our platforms are homes of inspiration, connection and engagement with our community. Lastly, our reach has extended globally, as we've expanded to bring the joy of faux flowers to even more home around the world.
We are filled with gratitude for the unwavering support of our customers, team members, and partners, who have embraced the new identity of The Faux Flower Company with open arms.
The Future
As we reflect on our journey from bud to bloom, we are filled with gratitude for the support and encouragement of our loyal customers, dedicated team, and vibrant community.
With plenty more exciting things to come, we invite you to join us on our journey. Here's to The Faux Flower Company—where every bud has the potential to bloom into something extraordinary.
