The Faux Flower Company
Trading name of Amaranthine Home Ltd
Last updated: 27 March 2026
About this policy
This Privacy Policy explains how The Faux Flower Company ("we", "us" or "our") collects, uses, shares and protects your personal information when you visit or make a purchase from thefauxflowercompany.com (the "Site").
We are the data controller for the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Contact
If you have questions about this policy, want to know more about our privacy practices, or wish to make a complaint or data request, contact us at:
Email: [email protected]
Post:
The Faux Flower Company
Unit 37, Lansdown Industrial Estate
Cheltenham GL51 8PL
United Kingdom
What personal information we collect
Information you provide to us
When you place an order, create an account, sign up to our emails, leave a review or contact us, we may collect:
- Your name
- Email address
- Phone number
- Billing and shipping address
- Payment information (processed securely by our payment providers — we do not store card details)
- Any information you include in messages to us
- Review content, if you leave a product or company review
Information collected automatically
When you visit our Site, we automatically collect certain information about your device and browsing activity, including:
- IP address
- Browser type and version
- Operating system
- Pages visited and products viewed
- Referring website or source
- Time and date of visit
- How you interact with the Site (clicks, scrolling, search terms)
This information is collected using cookies and similar tracking technologies. See the Cookies section below for full details.
How we use your personal information
We use your personal information to:
- Process and fulfil your orders, including payment, shipping and returns
- Communicate with you about your order, including delivery updates
- Send you marketing communications where you have opted in (email and SMS via Klaviyo)
- Improve our Site, products and customer experience
- Analyse Site traffic and shopping behaviour to optimise our advertising
- Detect and prevent fraud
- Comply with our legal and regulatory obligations
Lawful basis for processing
Under the UK GDPR, we rely on the following lawful bases:
- Contract: To process your orders, arrange delivery and handle returns.
- Consent: To send you marketing emails or SMS, and to set non-essential cookies on your device. You can withdraw consent at any time.
- Legitimate interests: To improve our Site, analyse performance, prevent fraud and run our advertising — where these interests do not override your rights.
- Legal obligation: To comply with applicable laws, including tax and accounting requirements.
Who we share your information with
We share your personal information only with third parties who help us operate our business. We do not sell your personal information.
Hosting and ecommerce
Shopify hosts our online store and processes orders and payments. Shopify processes your data when you visit and make purchases on our store, including providing services based on your interactions with our store, with other Shopify merchants and with Shopify itself. Your information may be shared with Shopify and other third parties who may be located in other countries, in order to provide services to you, including services that incorporate data from your interactions with other merchants and with Shopify.
Payment providers
We accept payments via Shopify Payments (including Apple Pay and Google Pay), PayPal and Klarna. We do not store your payment card details. Payment information is processed directly by these providers.
Shipping and fulfilment
We share your name, address and contact details with DHL, Parcel2Go and Zenstores (shipping management) solely to fulfil and deliver your order.
Analytics and tracking
Google Analytics 4 (via Littledata) analyses Site traffic, browsing behaviour and purchase attribution. We send hashed customer data to Google to improve conversion measurement. Littledata provides server-side tracking to connect browsing sessions with purchases for accurate analytics across Google Analytics, Google Ads, Meta and Microsoft Advertising.
Advertising
Google Ads: We share purchase and browsing data to measure ad performance and optimise campaigns. Cookies may be used for the personalisation of ads.
Meta (Facebook and Instagram): We share purchase and browsing data via the Meta Conversions API (through Littledata) to measure and optimise ad performance. The Meta pixel tracks browsing activity on our Site for retargeting and audience building.
Microsoft Advertising (Bing): We use the Microsoft UET tag to measure conversions and optimise our search advertising on the Bing network.
Email and SMS marketing
Klaviyo manages our email and SMS marketing, including automated flows such as abandoned checkout reminders, post-purchase emails and browse abandonment. Klaviyo collects browsing and purchase data to personalise communications. We only send marketing where you have opted in.
Reviews
Reviews.io collects and publishes customer reviews. When you place an order, we may share your name and email address with Reviews.io so they can invite you to leave a review. Once you submit a review, Reviews.io becomes the data controller for that review content. See the Reviews.io privacy policy for details.
A/B testing and conversion optimisation
Intelligems runs on-site tests to optimise offers and pricing. This involves processing browsing and session data.
Cart and product recommendations
Rebuy powers smart cart recommendations and cross-sells based on browsing and cart data.
Cookie consent
Pandectes manages our cookie consent banner and records your consent preferences. Pandectes processes your IP address and consent choices.
Accounting
Xero is our accounting software. Order and customer data is used for invoicing, VAT and financial reporting.
Cookies
A cookie is a small file placed on your device when you visit our Site. We use cookies for essential site functionality, analytics and advertising.
Your choices
When you first visit our Site, you will see a cookie consent banner. You can choose to accept all cookies, reject all non-essential cookies, or manage your preferences by category. You can change your preferences at any time using the cookie settings link on our Site.
Strictly necessary cookies
These are required for the Site to function and cannot be switched off. They include cookies for your shopping cart, checkout, login sessions and privacy settings.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| localization | Shopify | Stores language and region preferences | 1 year |
| cart_currency | Shopify | Remembers your transaction currency | 14 days |
| cart | Shopify | Connection with your shopping cart | 1 month |
| _shopify_essential | Shopify | Session details, checkout information and security | 1 year |
| _shs_state | Shopify | Session state management | Session |
| consentHeader | Pandectes | Passes consent state within the current session | Session |
| __cf_bm | Cloudflare / Reviews.io | Bot management and security protection | 30 minutes |
Performance and analytics cookies
These help us understand how visitors use our Site so we can measure and improve performance. They are only set if you consent.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique visitors | 1 year |
| _ga_* | Google Analytics | Maintains session state | 1 year |
| _shopify_y, _shopify_s | Shopify | Shopify analytics | 1 year / 1 hour |
| _shopify_analytics | Shopify | Internal analytics and reporting | 1 year |
| shopify_client_id | Shopify | Identifies unique storefront visitors | 1 year |
| ig-id, ig-fv, ig-pv, ig-vars | Intelligems | A/B testing — identifies visitors and stores test variants | 1 year |
| ig-location | Intelligems | Visitor location for A/B testing | 1 hour |
| _ld_id, _ld_googleAnalytics4_clientIDs | Littledata | Server-side analytics and session stitching | 1 year |
| ld_ipv4, ld_ca | Littledata | Geolocation and campaign attribution | 1 year |
| ri-* | Reviews.io | Review widget session tracking | Session |
Functionality cookies
These support enhanced features and personalisation such as product recommendations and cart behaviour.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _rsession | Rebuy | Maintains visitor session for product recommendations | 1 hour |
| _ruid | Rebuy | Identifies visitors for personalised recommendations | 1 year |
Targeting and advertising cookies
These are used by our advertising partners to build a profile of your interests and show you relevant ads on other sites. They are only set if you consent.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _gcl_au, _gcl_ls | Google Ads | Conversion tracking and attribution | 90 days |
| test_cookie | Google DoubleClick | Tests whether the browser supports cookies | 15 minutes |
| _fbp | Meta | Tracks visits for ad targeting on Facebook and Instagram | 90 days |
| _ld_facebook_clientIDs | Littledata | Stores Facebook client IDs for server-side conversion tracking | 1 year |
| MUID | Microsoft | Identifies unique visitors across Microsoft properties | 1 year |
| _uetsid | Microsoft | Tracks visitor sessions for Bing Ads conversion measurement | 1 day |
| _uetvid | Microsoft | Identifies repeat visitors for Bing Ads conversion measurement | 1 year |
| _shopify_marketing | Shopify | Marketing and referral attribution | 1 year |
| __kla_id | Klaviyo | Identifies visitors from Klaviyo email clicks | 1 year |
| klaviyoOnsite, __kl_key | Klaviyo | Onsite tracking and popup display logic | 1 year |
Managing cookies
You can control cookies through your browser settings. Most browsers allow you to block or delete cookies. Please note that blocking cookies may affect the functionality of our Site, including your ability to place orders.
For more information on managing cookies, visit www.allaboutcookies.org.
How Shopify processes your data
Our online store is hosted by Shopify. When you visit and make purchases on our store, Shopify processes your personal data on our behalf. This includes providing services based on your interactions with our store, with other Shopify merchants and with Shopify itself.
Your information may be shared with Shopify and other third parties who may be located in other countries, in order to provide services to you, including services that incorporate data from your interactions with other merchants and with Shopify. These services help us protect against fraud, improve our store's performance and provide a better shopping experience.
Cookies may be used for the personalisation of ads based on your activity on our store and across other Shopify-powered stores.
You can learn more about how Shopify processes your data and exercise your privacy rights through the Shopify privacy portal.
For information on how data transfers comply with the UK GDPR, see Shopify's GDPR information.
International data transfers
Your personal information may be transferred to and processed in countries outside the United Kingdom, including Ireland, Canada and the United States (where Shopify and some of our service providers are based). Where such transfers occur, we ensure appropriate safeguards are in place, including standard contractual clauses approved by the relevant authorities.
Advertising and opting out
We use your browsing and purchase data to deliver targeted advertising through Google Ads, Meta (Facebook and Instagram) and Microsoft Advertising (Bing). This data is shared with our advertising partners through cookies (with your consent) and server-side integrations.
You can opt out of personalised advertising through:
- Google: adssettings.google.com
- Meta: facebook.com/settings
- Microsoft: Microsoft personalised ads
- Digital Advertising Alliance: optout.aboutads.info
You can also reject targeting cookies through our cookie consent banner at any time.
Data retention
We retain your personal information for as long as necessary to fulfil the purposes described in this policy, including to satisfy legal, accounting and reporting requirements.
Order data is retained for a minimum of six years for tax and legal purposes. Marketing data is retained until you unsubscribe or request deletion. Browsing data collected via cookies expires according to the durations set out in the Cookies section above.
Your rights
Under the UK GDPR, you have the right to:
- Access the personal information we hold about you
- Correct inaccurate or incomplete personal information
- Delete your personal information (subject to legal retention requirements)
- Restrict or object to certain processing of your personal information
- Data portability — receive your personal information in a structured, commonly used format
- Withdraw consent at any time, where processing is based on consent (this does not affect the lawfulness of processing before withdrawal)
To exercise any of these rights, contact us at [email protected]. We will respond within one month.
Automated decision-making
We do not use automated decision-making or profiling that produces legal or similarly significant effects on you.
Shopify uses limited automated decision-making for fraud prevention, including temporary blocking of IP addresses and payment methods associated with repeated failed transactions.
Children
Our Site is not directed at children under the age of 18 and we do not knowingly collect personal information from children.
Changes to this policy
We may update this Privacy Policy from time to time to reflect changes to our practices, technology or legal requirements. The "Last updated" date at the top of this page will be revised accordingly.
Complaints
If you are unhappy with how we have handled your personal information, please contact us first at [email protected] so we can try to resolve the issue.
If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO): ico.org.uk/make-a-complaint